Natural

Mother nature holds all the secrets

Effective

Works for 94% of users

Proactive

So you feel great during athletics

OUR TEAM

Lyn Butler

Founder - CEO

Lyn has always loved sky-high heels, but not the pain that came with them. After trying every insole, gel pad, and insert on the market, she realized the real culprit wasn’t just the shoe – it was swelling. At a wedding, she slipped off her stilettos under the table and later couldn’t get them back on because her feet were hot and swollen. That moment sparked her breakthrough: the key is to help prevent swelling and discomfort before it starts.

That started a lifelong mission to find safe, natural ingredients that would create products to help mitigate pain before it started without numbing agents (drugs). Partnering with top cosmetic chemists to create Still Standing® (a spray designed to help you stay comfortable on your feet longer), Lyn soon realized the need for mitigating pain, went far beyond high-heel wearers.

Before founding Still Standing® Inc., Lyn had a 25+ year career in media, strategic consulting and retail. Her roles included

President of LYNBROOKE, LTD.
Senior Vice-President of Merchandising at Livent (the theatre production company that produced Phantom, Show Boat, Fosse, Ragtime, etc.).

As an Emmy Award winning producer, she produced shows for network, cable and local television. This included children’s programming, live talk/morning shows, PBS specials, pageants, award shows and telethons.

She studied at The Tuck School of Business, Dartmouth and the National Theatre Institute and holds a BA from Vassar College.

Still Standing® Sport is built upon the foundation of the Still Standing® brand.

Mirna Schendlinger

COO

Mirna is a data-driven demand planning and inventory leader with 20+ years in consumer goods, known for improving forecast accuracy, reducing excess/obsolescence, and aligning operations with financial goals. She’s highly skilled in ERP systems, advanced analysis, and cross-functional collaboration.

She’s the Founder of Vera-Group Consulting and previously led forecasting and inventory planning at Interparfums for a decade, building practical planning systems, dashboards, and supply strategies that support growth and efficiency.

She has been with Still Standing® since 2022, systematizing and driving the operational needs of the brand.